The people of the Last Best Beach are a diverse collection. The majority are local Mexicans who fish, work in coconut orchards, at the enramada restaurants or in local houses and small businesses. Most are poor, very family oriented and very much in love with this place and their lives here.
There is also a community of Mexicans and foreigners who own beach houses; some live here full time, but most are seasonal residents. Many are retired and their backgrounds have ranged widely; from a former Mexican Cabinet minister to a sports physical therapist, a Mexican singer to a gun engraver, a Hollywood producer to a saloon owner, the head of Coca Cola in Latin America to an electronic parts supplier, and of course, the inescapable couple of ex-lawyers. Pretty much everybody knows everybody and there are community activities including yoga classes, book club, beach cleanup, billiards, and volunteer non-profit projects.
This is a YouTube video profiling a street craft fair that can give you an idea of the flavor of the place: https://www.youtube.com/watch?v=1gn5IlcC72c